Jamba Juice Unveils 'All Fruit Smoothie School Lunch Program'

March 3rd, 2010

Emeryville, Calif., March 3, 2010 -- Jamba Juice has unveiled a new school lunch program to help schools offer their students a better-for-you beverage alternative in the school cafeteria.

The Jamba Juice School Lunch Program provides schools with the ability to purchase and sell Jamba Juice's All Fruit smoothie line at fixed and reduced prices. Healthy, refreshing All Fruit smoothies are made with real whole fruit, juice, and ice.

Part of Jamba's overall commitment to promoting health, wellness and physical activity among the nation's students, the new program follows the Company's record breaking "Jamba Jump Day" event earlier this month. Hosted by Jamba Juice in partnership with the California Association for Health, Physical Education, Recreation and Dance (CAHPERD), the event activated more than 88,000 California children and adults to break the Guinness Book of World Records' record for "the most people jumping or skipping rope at the same time."

"Jamba is proud of these innovative programs that provide a unique ability to bring health-oriented choices to our schools and students," said James D. White, President and CEO, Jamba Juice Company. "These programs also highlight our passion to promote greater physical fitness activities in schools and communities throughout the United States."

Last year, Jamba Juice announced a partnership with the National PTA to support parents and teachers in creating school-based programs that encourage healthy lifestyle choices. Jamba Juice has a goal to raise $1 million through its School Appreciation Card--a keychain sized swipe card that can be used with every purchase at participating Jamba Juice store locations. Schools can learn more about the partnership and how to sign-up by visiting www.jambajuice.com/PTA.

Jamba, Inc. is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads, and a variety of baked goods and snacks.