United Fresh Launches 'Salad Bar in Every School' Campaign

February 17th, 2010

Washington, D.C., February 17, 2010 -- The United Fresh Produce Association Foundation has launched "A Salad Bar in Every School" campaign, a multi-year public health commitment from the fresh produce industry designed to bring fruit and vegetable salad bars to schools across America.

"Research has shown that children significantly increase their consumption of fruits and vegetables when given a variety of choices in a school salad bar," said Dr. Lorelei DiSogra, United Fresh vice president of nutrition and health. "When offered multiple fruit and vegetable choices, children respond by trying new items, incorporating greater variety into their diets, and increasing their daily consumption of fruits and vegetables," she said.

"By increasing access to fresh fruits and vegetables through salad bars in schools, we can provide kids a personal experience about making choices that can shape behavior far beyond the school lunch line. Children learn to make decisions that carry over outside of school, providing a platform for a lifetime of healthy snack and meal choices," she said.

The United Fresh Foundation's "Salad Bar in Every School" campaign is based on the personal involvement and charitable commitment of produce growers, distributors and marketers to raise private funds to donate salad bars to schools in cities and counties across the country to serve as demonstration models for increasing children's fresh fruit and vegetable consumption.

These demonstration projects will then assist school nutrition professionals, principals and teachers, parents groups and community supporters in working with local, state and federal government officials to bring salad bars to all schools.

United Fresh donated its first salad bar to the Elsie Whitlow Stokes Public Charter School in Washington, DC last fall, where it continues to help school officials foster healthier choices and children's interest in a variety of fresh produce items.